Media Kit

About Amy and her Blog

Amy Urquhart is a freelance writer and editor. She has been blogging and writing online on various websites since 2001, and is extremely enthusiastic about the online space and social media. She is especially well known as a kind and respectful participant in the Canadian blogosphere and is a savvy user of social media applications, including Twitter, Facebook, and others.

Amy currently writes regularly at her own life blog, Hearts into Home, and in the past has written for the vibrant community of real women at Curvy Girl Guide. She was also formerly a weekly writer at Work it, Mom! where she wrote a column called The 36-Hour-Day.

From the “About this Site” page at Hearts into Home:

I’m Amy Urquhart and I am the writer of Hearts into Home, a blog I started as a place where I can write about finding joy in the everyday details of making our house into a home.

I’ve been married to my wonderful husband, Graham, for seven years, and during that time we’ve been pouring our hearts into making the house where we live into a place we can relax in, be proud to host friends and family in…a place where we can enjoy being in the company of one another as we grow our little family. Our son, Nathan is four years old and we are so proud of him. Our two cats, Farley and Rudy are the fourth and fifth members of our family.

For us, a home is more than just the bricks and mortar that make up its walls. A home includes spaces such as a workshop, a kitchen, a garage, a garden. These are places where we can pursue our separate and combined interests. Places where the business of homemaking takes place, but where we also go sometimes to recharge our batteries.

Posts on Amy’s blog are clearly categorized into one of the following sections: Contests & Giveaways, Family & Friends, Four-Legged Friends, In the Garden, In the Kitchen, Keeping House, Parenting, Self Matters, The Man Cave and Travel. In 2012 Amy began to place a greater emphasis on writing product reviews and on supporting brands with entries about her family’s experience with products and services her family supports. When Amy posts about products and events, she writes honest and personal stories about her family’s experience with them. Her opinions are always her own. She never posts “ready-made” content provided by others.

Past Participation in Blog Conferences and Events

Amy has attended the following Blog Conferences and Events:

Amy has appeared as a session panelist at the following Blog Conferences and Events:

Brands Amy Has Worked With

Amy has partnered in various ways with the following organizations or brands:

  • Born-Free
  • Cheerios
  • Clover Leaf
  • Energizer
  • Febreeze
  • Fisher-Price (Amy was selected as a Fisher-Price Mom Blogger for 2012)
  • GM Canada
  • Hasbro
  • Hewlett-Packard
  • Hoover
  • Huggies
  • Hunts
  • Hyundai (coming June 2013)
  • Iams and Eukanuba
  • Johnson & Johnson
  • Land’s End (via Curvy Girl Guide)
  • Pampers
  • President’s Choice
  • Proctor & Gamble (Amy was asked to be a P&G Mom in 2012-2014)
  • Purina
  • Scotch-Brite
  • Shopper’s Drug Mart
  • Stokke

Traffic Statistics for Hearts into Home

Amy’s blog has a loyal readership comprised primarily of American and Canadian women between the ages of approximately 25 and 40 years of age. Amy’s readers find links to her posts on Twitter, Facebook, Pinterest or her RSS feed, but also visit her site directly. Please click here or contact Amy for specific traffic statistics.

As of January 27, 2014, a few of Amy’s social media statistics include:

Facebook “Likes” for Hearts into Home: 289

Amy’s Facebook Friends: 396

Twitter followers: 2,587

Pinterest followers: 501

Instagram followers: 519

Press and Testimonials

One of Amy’s posts from a former site, Assertagirl has been published in Kirtsy Takes a Bow, A Celebration of Women’s Favorites Online (Bright Sky Press, 2009).

“It was my distinct pleasure to work with Amy at “Behind the Paw,’ a Procter & Gamble sponsored summit in 2011. Amy was among the writers Proctor & Gamble identified as an “influential blogger” whose opinion was sought for how best to reach a target audience and to evaluate current delivery methods of the corporate message. I found Amy to be refreshing not only for her measured and reasoned responses, but for her knack for thinking outside the box. It was Amy who typically inspired the rest of us to be on our best game, and I am among her colleagues who found her to be an asset in an environment in which we were called upon to be creative, insightful and perceptive. I’m delighted to be able to share my experience of working with her.”

—Susi Szeremy, KnobNotes: A Curious Blend of the Humorous & Helpful

Seeking Travel and Event Sponsorship

Amy is seeking travel and conference event sponsorship (transportation, hotel accommodation and conference pass) for blog conferences in 2012 including, but not limited to:

  • BlogPaws, a gathering of pet bloggers for networking, learning & fun in Las Vegas, Nevada, May 8-10, 2014
  • BlogHer in San Jose, California, July 24-16, 2014

In exchange for sponsorship to a conference or event, Amy will:

  • Write brand-related posts during the event to appear on Hearts into Home and/or sponsor’s site as preferred
  • Place an ad in the sidebar on Hearts into Home, linking to a brand site of your choice for the month leading up to the event
  • Host a contest and/or giveaway

All of these components will be shared with the public leading up to and during the event through various social media outlets, including, but not limited to Twitter and Facebook.


Amy offers sidebar advertising on Hearts into Home. Ad sizes include Skyscraper (160 × 600) and Block (160 x 160), with some size flexibility permitted.

Advertisements for adult sites and gambling will not be accepted. Skyscraper ads will be placed above the fold, depending upon availability. Discounts are available for clients who book several months at a time. Text ad space is also available. All ads will be placed on all of the pages on Hearts into Home.

Payment for advertisements should be made via PayPal prior to placement of the ad.

Reviews and Giveaways

Amy is happy to review content-appropriate products on Hearts into Home. She does not charge a fee to review a product, but she does ask for a non-returnable regular-sized sample. No shipping or customs fees will be incurred. Amy does not review medicinal products. Contests must be open to Canadian residents.

Brand relationships will be openly disclosed to readers of Hearts into Home. Brand ambassadorships are also a possibility.

Amy is also happy to host contests and giveaways on Hearts into home. Prizes for winners of contests/giveaways held on Hearts into Home must be shipped directly from the supplier to the winner.

Contact Information

Amy on Facebook
Hearts into Home on Facebook

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